we are all personal shoppers. we gather information from our clients and go back to them with things to buy that we think should fit their needs. i know that if I were the client that I would be super picky about the clothes that were brought for me to wear everyday. i like what i like and that is that. i am picky about clothes.
so, when those of us in creative fields, be it advertising or the like, present concepts to a client, it ends up being the same type of thing.
it is frustrating being on this side. you put so much hard work into doing something you think they will like, something you think will be good for their company, will increase sales and maybe, at the same time, make you a little famous. then, of course, the inevitable happens: they don't like it. the color is wrong, there needs to be a dog AND a cat in the photo, "we really wanted to see this so can you just do what we say and stop trying to be creative"... it goes on and on.
it's difficult, watching things that you are so proud of die a slow painful death. it helps me a bit to think about the personal shoppers out there. to think about how i would be when i am picking out something to represent myself or my company. but it still sucks.
