03 April 2006

chip kidd

i need to take a moment to gush about chip kidd. i was lucky enough to be able to see him speak last week and i was totaly awe-struck by his brilliance, his personality and his work. i can't say enough good things about him. he was funny, inspiring and has designed so many book covers that you wouldn't even believe it. watching him speak and flail about made me happy. and modivated me to do great things.

some great thoughts from his lecture (which, by the way, was named: "there is a style gland that turns malignant in nevada.")

- separation of type and state: type and images stay in different countries and never go to war.

- take a word and make it look like it's in denial. (re: dry by augusten burroughs)

- it's not what you show, it's what you imply.

- create, learn and perfect an impression. (his was the wicked witch of the west reciting a psalm.)

- live everyday of your life as if you are dying of a contageous disease that turns people into zombies when you bite them.

the hour he spoke went by so quickly. i felt like i learned so much in such a short amount of time. good stuff.

i suggest everyone read his book, "cheese monkeys." i was so mad that i forgot to bring it for him to sign. but i bought his retrospective, and he signed that for me. that made me happy.